Dear Folgers Coffee Executives,
I hope this message finds you well—and caffeinated. We here at the Nu Metal Agenda Nu Marketing Department are thrilled to present an exciting new opportunity we’re calling The Wake Me Up Inside Campaign.
The concept is simple: Folgers Coffee leverages the emotional power of Evanescence’s 2003 smash hit “Bring Me to Life” in a bold, unforgettable ad campaign. While Amy Lee originally wrote the song about meeting her now-husband and his life-changing outlook, we believe the lyrics transcend their origin and mirror the existential crisis many coffee drinkers face each morning. Lines like:
“Wake me up inside”
“Save me from the nothing I’ve become”
“Breathe into me and make me real”
…practically scream Folgers commercial.
This isn't without precedent. We've seen unexpected nü-metal pairings succeed before—Korn’s “Freak on a Leash” powered Puma’s 1999 Super Bowl pre-game campaign.
Even the U.S. Navy used Godsmack’s “Awake” in a recruiting video. Sure, we can’t prove that enlistment rose, but we can confirm the video slapped.
These campaigns thrived in the late '90s and early 2000s—prime millennial territory. And while Gen X has long been Folgers’ bread and butter, millennials are rapidly entering middle age and trading third-wave coffee shop outings for the convenience of brewing at home. We’ve already seen the shift—our “Give Me Something to Bake” Limp Bizkit-themed aprons are flying off the shelves. Millennials are cooking, moshing, and—most importantly—brewing coffee, all from the comfort of their own homes.
Now’s your chance to meet them where they are—with nostalgia, absurdity, and the emotional wreckage of waking up before 8 a.m. Let’s make “Wake me up inside” forever synonymous with Folgers Coffee in the hearts (and mugs) of an entire generation.
Thanks for your time. We look forward to our advance check of $1 million for this brilliant idea.
Warm regards,
The Nu Metal Agenda Nu Marketing Team
